Short answer: A jet that has been listed for months without a qualified buyer almost always has one of seven problems: an asking price above recent closed sales, no engine program coverage, a major inspection coming due, incomplete records, undisclosed or poorly documented damage history, weak photography and specification material, or marketing that reaches listing-site browsers instead of buyer-side brokers with active mandates. Fixing the right one usually restarts interest within weeks.
1. The price is anchored to an older market
Compare your asking price with closed transactions in the last two to three quarters, not with other asking prices. See current asking ranges in the market report.
2. No engine program
For large-cabin aircraft, buyers price the absence of an hourly engine program as a direct liability. If enrolment or buy-in is possible, model the cost against the price reduction buyers will demand. See engine program economics.
3. A major inspection is approaching
Buyers discount aircraft heavily when a heavy calendar inspection is close. Options: complete it before sale, price it in transparently, or offer a credit at closing.
4. Records are incomplete
Gaps in logbooks or a maintenance tracking report that does not reconcile with the logs will stall technical review. Have the records audited before the next buyer asks.
5. Damage history is not documented
Damage history itself rarely kills a sale; poor documentation does. Assemble repair approvals, work orders and photos into a single file. See damage history review.
6. Weak presentation
Low-quality photos, a specification sheet without equipment details, and no clear inspection status cost you shortlist positions.
7. Marketing to the wrong audience
Most large-cabin transactions involve a buyer-side broker. If your aircraft is not in front of them with complete material, it is invisible to much of the active demand.
Frequently Asked Questions
How long is too long for a jet to be on the market?
The pre-owned large-cabin segment averages around 165 days. If your aircraft has passed that mark without a signed LOI, review price and records first.
Should I reduce my asking price?
Only after checking recent closed sales and your aircraft's program and inspection status. A targeted reduction, or a credit for an upcoming inspection, often works better than repeated small cuts.
Should I change brokers?
If the listing has had no qualified buyer activity and your broker cannot show who has reviewed the aircraft, a second opinion is reasonable. Our seller mandates include a written market review at the outset.
Considering a sale? Request a preliminary valuation or read how seller representation works. See our recent transactions.
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